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consumer behavior research [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1993-10-18

English

Subject field(s)
  • Marketing Research
CONT

The attempt to find out what satisfactions people want out of life, how they use products and services to achieve these satisfactions, how they perceive products and especially various brands, what kinds of product and promotional activities will lead to successful marketing, and how to access the effects of such activities.

French

Domaine(s)
  • Étude du marché
CONT

L'étude du comportement du consommateur consiste à isoler les caractéristiques des produits qui jouent un rôle clé dans le jugement que porte le consommateur sur ce produit.

Spanish

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